User Interface and User Experience

User Interface

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. Examples are: voice-controlled interfaces. As a UI designer you’ll work very closely with UX designers, whose job typically consists of talking with customers to determine requirements, building user profiles and creating user stories to show how a user will work their way through your application.

User interface is important to meet user expectations and support the effective functionality of your site. A well-executed user interface facilitates effective interaction between the user and the program, app or machine through contrasting visuals, clean design and responsiveness. When designing a UI for your site, it's important to consider the user's expectations in terms of accessibility, visual aesthetic and ease of use. An optimal mix of effective visuals and efficient responsiveness will improve your site's conversion rates, as it anticipates the needs of the user and then satisfies those needs.